i-D Magazine

Jun 2026

In this evocative series for i-D Magazine, photographer Petra Collins captures actress Alexa Demie through an atmospheric lens that blurs the lines between reality and dreamscape. This editorial project, helmed by editor-in-chief Thom Bettridge, leans into a highly curated aesthetic that feels both cinematic and deeply intimate. The visual narrative travels from sun-drenched, ethereal coastal landscapes to high-contrast, moody studio environments where light becomes a character in its own right. With fashion styling by Brynn Jones, the imagery utilizes textured fabrics—from metallic skirts and sequined gowns to delicate lace—to ground the surreal, hazy compositions. The production team, including hair stylist Sonny Molina and makeup artist Alisa Yasuda, emphasizes a soft, natural beauty that feels perfectly in sync with the project’s romantic, otherworldly sensibility. The set design by Nicholas des Jardins, featuring everything from intricate rope nets to blooming cherry blossom branches, adds a tactile layer to the portraits. By masterfully employing natural light and cinematic lighting techniques, the shoot transforms Alexa Demie into a multifaceted muse, bridging the gap between high-fashion editorial portraiture and cinematic storytelling. Every frame serves as a testament to the power of collaborative visual identity within the magazines and media landscape, creating a cohesive, dreamlike portfolio that defines the modern editorial standard.

Editorial, Vertical, Cinematic

Natural light

Magazines, Media & Entertainment