Oysho

Mar 2025

Oysho presents The Boutique Sports Club - Golf, a visual campaign that captures the intersection of performance apparel and leisure on the fairway. The imagery leans into a crisp, editorial aesthetic, utilizing natural light to highlight the textures of knit sportswear against the vibrant green of the course. With creative direction by Sergio Rueda and photography by Ignazio Lozano, the series documents a series of athletic moments, from mid-swing action shots to focused putting sequences. The project maintains a clean, uniform look across all assets, balancing lifestyle portraits with product-focused flat lays. By pairing navy and white athletic dresses and polo shirts with traditional golf accessories, the campaign grounds the apparel in an outdoor, tropical setting. The execution relies on clear, bright daylight to frame the models and the course landscape.

Vertical, Warm, Clean, Editorial

Natural light

Golf

Lookbook, Advertising Campaign