Oysho

Mar 2025

Oysho brings a minimalist aesthetic to the fairway with The Boutique Sports Club - Golf campaign. This sports editorial project focuses on technical athletic apparel, featuring a series of lifestyle shots that lean into a crisp, outdoor atmosphere across vibrant, palm-lined courses. The imagery relies on bright natural light to highlight the textures of navy and white knitwear against the manicured turf. Photographer Ignazio Lozano collaborates with creative director Sergio Rueda to define this clean, sun-drenched look. The execution balances dynamic action shots of golfers in motion with composed, lifestyle-oriented portraits and detailed product flat lays that emphasize the brand's sporting utility.

Vertical, Warm, Clean, Editorial

Natural light

Golf

Lookbook, Advertising Campaign