Callaway Golf: Structural Shift
Brand
Date
Feb 2024
Description
Callaway Golf presents 'Structural Shift,' a commercial campaign that highlights the convergence of high-end sports performance and computational design. The project explores the internal engineering of golf equipment through a fusion of live-action sports cinematography and intricate 3D render / CGI visuals. The narrative alternates between a golfer on a course and glowing, data-driven wireframe animations of club head architecture. Developed by Taco Truck Creative with production and VFX support from Fellow LA, the campaign utilizes cinematic lighting and lens flare effects to emphasize the precision of the featured technology.
Style
Horizontal, Action, Cinematic
Techniques
3D render / CGI
Industries
Color
Forest Green
Sky Blue
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
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