lululemon: Frances Tiafoe

Nov 2025

This lululemon campaign, produced in collaboration with Vanity Fair and Field Unit, profiles professional tennis player Frances Tiafoe during his rigorous training sessions. The film captures the mechanics of his movement and dedication through a high-contrast lens. Leaning into a cinematic aesthetic, the piece utilizes low-key lighting and desaturated tones to frame the intensity of early-morning court sessions. The result is a grounded study of athletic performance and preparation, presented in a live-action format.

Horizontal, Action, Cinematic, Desaturated

Low-key / chiaroscuro

Anniversary

Advertising Campaign