Under Armour: Spieth One
Brand
Date
Feb 2024
Description
Under Armour spotlights the Spieth One collection in this campaign featuring professional golfer Jordan Spieth. The film navigates the technical precision of the footwear through close-ups of product details and tactical, handwritten notes overlaid on course analysis. Produced by Fellow LA, the production utilizes live-action technique and cinematic pacing to document the athlete on the fairway. The sequence balances motion with intentional slow motion, set against the backdrop of an overcast day on the course.
Style
Horizontal, Cinematic
Techniques
Slow motion
Industries
Event
The Masters
Color
Pure White
Jet Black
Background
Road
Context
Brand Film / Corporate Video
Associated creatives
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