Beats, Nike
LeBron James & Tom Kim: Block Out the Noise
Date
Mar 2026
Description
This collaborative campaign from Beats and Nike features NBA star LeBron James and professional golfer Tom Kim. The film captures an exchange of casual advice between the two athletes on a golf course, framing a quiet moment of preparation and focus. Produced by MIRIMAR, the commercial leans into a cinematic narrative style. It employs natural light and a warm color palette to detail the interaction, highlighting the subjects against a clean, outdoor backdrop. The spot focuses on the rapport between the two figures as they navigate their gear.
Style
Horizontal, Cinematic, Warm, Polished
Techniques
Natural light
Industries
Golf
Color
Jet Black
Sky Blue
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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