Beats, Nike: LeBron James & Tom Kim: Block Out the Noise
Date
Mar 2026
Description
Beats and Nike partner for this sports and gaming campaign featuring LeBron James and Tom Kim. The film captures a moment of camaraderie on the golf course as the two athletes share insights, utilising a cinematic narrative style to frame the interaction. The production relies on natural light and outdoor scenery, creating a polished look that focuses on the rapport between the two professional athletes. Agency creative production by MIRIMAR.
Style
Horizontal, Cinematic, Warm, Polished
Techniques
Natural light
Industries
Color
Jet Black
Sky Blue
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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