TaylorMade: Game Changing Number
Brand
Date
May 2024
Description
TaylorMade’s "Game Changing Number" campaign brings a technical focus to the professional golf landscape. Developed with agency Zambezi alongside production partners Splendors and GOOD-IDEA, the project centers on the intersection of athlete performance and precision equipment data. Shot on location, the film captures dynamic swings and club action through the use of slow motion and live-action techniques. The edit integrates bold graphic overlays to present performance analytics against the backdrop of natural light and outdoor course settings.
Style
Horizontal, Commercial, Warm
Techniques
Natural light, Slow motion
Industries
Event
The Masters
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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