Beats: Move How You Want - Naomi Osaka
Brand
Date
Jan 2024
Description
Beats captures professional tennis player Naomi Osaka in this commercial spot for the 'Move How You Want' campaign. The piece leans into a clean, documentary-inspired aesthetic as Osaka prepares for athletic movement. Produced by Translation, the film prioritizes natural light to frame the subject across outdoor environments. The cinematography shifts from quiet, observational preparation to a dynamic, high-energy sequence that highlights both the product and the athlete's movement.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Royal Blue
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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