Jimmy Choo

Apr 2025

The Jimmy Choo x Malbon 2.0 campaign presents a sophisticated intersection of high-fashion sensibilities and golf culture. The editorial collection captures a curated range of monogrammed accessories, footwear, and apparel across a series of outdoor environments, moving between manicured fairways and classical urban architectures. With a visual language defined by warm natural light and an earthy, retro-inspired color palette, the work balances athletic utility with the clean, elevated aesthetic of a luxury collaboration. Photographer Alexandre Haefeli employs a candid, lifestyle-driven approach that highlights the texture and detail of the monogram pieces. Fashion styling by Louis Portejoie leans into preppy sportswear motifs, pairing structured cable-knit sweaters and pleated skirts with technical golf gear. Hair styling by Flavien Hymonnet maintains a polished, accessible look throughout, supporting the project's focus on the versatility of the accessories, including branded duffel bags and performance-ready footwear.

Vertical, Warm, Editorial

Natural light

Golf

Advertising Campaign