Jimmy Choo: Jimmy Choo x Malbon 2.0

Apr 2025

The Jimmy Choo x Malbon 2.0 campaign presents a sophisticated intersection of luxury accessories and performance golf apparel. Captured by photographer Alexandre Haefeli, the imagery channels a retro-inspired aesthetic that blends high-fashion silhouettes with the functional demands of the fairway. The collection features a signature monogram motif applied across duffel bags, totes, and golf-specific equipment, often contrasted against lush green courses or neoclassical urban backdrops. Technically refined with a focus on natural light, the campaign balances commercial product showcases with lifestyle-driven editorial portraits. The visual language utilizes a warm, saturated color palette, grounding the collaborative pieces in a nostalgic, cinematic tone. Creative execution was driven by the work of fashion stylist Louis Portejoie and hair stylist Flavien Hymonnet, who collaborated to define a preppy, elevated sportswear look featuring models including Eliseu Casas.

Vertical, Warm, Editorial

Natural light

Advertising Campaign