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J. Crew

J.Crew & Eckhaus Latta Collaboration
Date

Sep 2026

Description

J.Crew partners with designers Mike Eckhaus and Zoe Latta for an editorial fashion campaign that blends heritage preppy aesthetics with eclectic, tactile knitwear. The collaboration explores a domestic narrative, utilizing warm, lived-in interiors—from wood-paneled libraries to residential bedrooms—to frame the seasonal collection. Photographed by Luna Conte, the campaign emphasizes a rich, autumnal palette and intricate material depth. The imagery leans into a natural light-focused approach, highlighting the distinctive mohair textures, striped knit vests, and tailored layers that define the partnership. Through a series of lifestyle-driven vignettes, the work captures a relaxed, candid energy, integrating playful elements like vintage props and unexpected natural motifs.

Style

Editorial, Clean, Horizontal

Techniques

Natural light

Industries

Designer Fashion

Context

Advertising Campaign

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