J.Crew partners with designers Mike Eckhaus and Zoe Latta for an editorial fashion campaign that blends heritage preppy aesthetics with eclectic, tactile knitwear. The collaboration explores a domestic narrative, utilizing warm, lived-in interiors—from wood-paneled libraries to residential bedrooms—to frame the seasonal collection.
Photographed by Luna Conte, the campaign emphasizes a rich, autumnal palette and intricate material depth. The imagery leans into a natural light-focused approach, highlighting the distinctive mohair textures, striped knit vests, and tailored layers that define the partnership. Through a series of lifestyle-driven vignettes, the work captures a relaxed, candid energy, integrating playful elements like vintage props and unexpected natural motifs.