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Model Hamid Onifade in a BOSS trench coat and polo shirt on an urban street for A Life In The City campaign.
Two men walking outdoors in urban menswear, one in a beige trench coat and white trousers, the other in a grey blazer
Man wearing dark blazer and white trousers holding a brown leather holdall bag inside a bar
Julia Stegner seated at an outdoor chess table wearing a brown coat and matching apparel for BOSS A Life In The City.
Model wearing a neutral beige suit and matching coat walking across a city street in front of a cinema building.
Man in a double-breasted tweed blazer holding a slice of pizza outdoors in front of a building.
Man wearing a grey double-breasted suit holding a jacket in a dimly lit interior with warm lighting.
Model Julia Stegner seated in a booth wearing a brown coat and dark boots in a retro diner interior.
Model Julia Stegner wearing an olive coat and holding a dark handbag outdoors on a city street for BOSS.
Man wearing a tailored grey double-breasted suit holding a coat in a warmly lit interior doorway.
Model Julia Stegner wearing a green trench coat on a city street while talking on her phone for the BOSS project
Model in olive green coat and trousers holding a large tote bag while walking on a city street
Two men in dark suits seated on a leather booth in a bar for a BOSS campaign
Model with long blonde hair walking down a city street wearing a grey coat and trousers
Model Julia Stegner playing chess outdoors wearing a beige jacket in a BOSS campaign photographed by Bryan Liston.
Model in a brown belted shirt dress standing inside a dimly lit interior setting with warm lighting.
Two models walking outside a brick building, wearing a tailored suit and an olive green blazer with trousers carrying a garment bag.
Black man in a brown trench coat and light trousers walking down an urban street
Man wearing a grey tweed blazer and dark tie standing in front of classical stone architecture.
Model Hamid Onifade in a BOSS trench coat and polo shirt on an urban street for A Life In The City campaign.
Two men walking outdoors in urban menswear, one in a beige trench coat and white trousers, the other in a grey blazer
Man wearing dark blazer and white trousers holding a brown leather holdall bag inside a bar

BOSS A LIFE IN THE CITY 2026

About

A Life In The City is a comprehensive fashion campaign for BOSS that explores the intersection of contemporary tailoring and urban realism. Shot by photographer Bryan Liston, the project utilizes warm natural light and clean editorial framing to highlight the textures of structured trench coats, tweed blazers, and minimalist ensembles. Featuring models Julia Stegner, Matthew Bell, and Hamid Onifadé, the campaign moves between bustling city streets and atmospheric interior settings. The project leans into a sophisticated aesthetic, anchored by art direction from Theresa Baena and fashion styling by Jim Moore. The imagery captures a balance of movement and contemplative moments within the urban landscape, emphasizing the refined details of the collection through a polished, earthy lens.

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