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BOSS

A LIFE IN THE CITY
Brand
Date

Oct 2026

Description

A Life In The City is a comprehensive fashion campaign for BOSS that explores the intersection of contemporary tailoring and urban realism. Shot by photographer Bryan Liston, the project utilizes warm natural light and clean editorial framing to highlight the textures of structured trench coats, tweed blazers, and minimalist ensembles. Featuring models Julia Stegner, Matthew Bell, and Hamid Onifadé, the campaign moves between bustling city streets and atmospheric interior settings. The project leans into a sophisticated aesthetic, anchored by art direction from Theresa Baena and fashion styling by Jim Moore. The imagery captures a balance of movement and contemplative moments within the urban landscape, emphasizing the refined details of the collection through a polished, earthy lens.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Designer Fashion

Context

Advertising Campaign

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