David Jones: The Home of Christmas

Jan 2024

David Jones explores festive motifs in its "The Home of Christmas" campaign, a retail-focused series that grounds holiday gifting in an open-air, pastoral setting. Moving away from traditional indoor studio spaces, the work utilizes natural light and sun-drenched meadows to highlight a curated selection of apparel and festive decor. Photographer Simon Upton leads the visuals, which feature editorial-style portraiture and lifestyle groupings centered around elaborate outdoor dining settings and gift-giving vignettes. The execution relies on warm tones and clean compositions, incorporating large-scale decorative props to define the seasonal narrative. Supporting the production, Kirsten Bookallil provides set design with an emphasis on golden-hour aesthetics, while food styling by Lisa Featherby rounds out the festive tabletops.

Warm, Clean, Vertical

Natural light

Advertising Campaign