David Jones
The Home of Christmas
Jan 2024
David Jones explores the rituals of the holiday season in 'The Home of Christmas,' a retail campaign that leans into an aesthetic of outdoor, sun-drenched celebration. Moving away from traditional indoor settings, the imagery features subjects gathered in lush fields and beneath large trees, anchored by festive tablescapes and wrapped gifts. Captured by photographer Simon Upton, the campaign utilizes natural light and golden hour tones to maintain a warm, inviting atmosphere. The production design, led by set designer Kirsten Bookallil, integrates holiday ornaments and nutcracker motifs into the natural landscape, while food stylist Lisa Featherby details the outdoor dining sequences. The editorial series features contributions from videographer Jordan Simpson, hair stylist Alan White, and make-up artist Victoria Baron.
Warm, Clean, Vertical
Natural light
Department Stores
Advertising Campaign
