Chadstone’s 'A Life Less Ordinary' brand campaign presents a diverse series of editorial and commercial vignettes that span retail, leisure, and cinematic settings. The imagery employs saturated, warm palettes and high-contrast lighting techniques to explore stylized daily routines, from amusement park joyrides to quiet moments in a theater.
Creative direction is led by Michaela Webb, with art direction by Ziggy Huang and production by Beckie Mitchell. The visual execution relies on editorial styling by Kate Darvill, alongside detailed prop design from Asha Barr and hair and makeup artistry by Peter Beard. The campaign features a mix of controlled commercial studio setups and natural light photography, with technical work captured by photographer Georges Antoni.
