Chadstone

Jan 2026

Chadstone’s 'A Life Less Ordinary' brand campaign presents a diverse series of vignettes within the retail and department store sector. The imagery leans into a saturated, warm aesthetic, utilizing high-fashion styling and editorial framing to contrast everyday environments with elevated sartorial choices. From amusement settings and cinemas to pool-side scenes, the visuals maintain a consistent sense of playful energy and staged movement. Creative direction for the campaign was led by Michaela Webb, with art direction provided by Ziggy Huang and production by Beckie Mitchell. The visual execution relies on deliberate lighting techniques, including natural light, low-key chiaroscuro, and vibrant commercial color palettes. Contributing to the production are photographer Georges Antoni, fashion stylist Kate Darvill, prop stylist Asha Barr, and hair and makeup artist Peter Beard.

Vertical, Warm, Editorial

Department Stores

Advertising Campaign