M&S
Love That
Brand
ProjectLove That
Date
May 2026
Description
M&S presents the campaign Love That, a commercial video project exploring a collection of relatable lifestyle narratives. The spot captures daily moments across a range of urban and domestic settings, employing clean compositions and natural lighting throughout the live-action sequences. Developed in collaboration with creative agency Mother and production house SMUGGLER, the project focuses on authentic human interaction. It features cinematography by Maximilian Pittner and production design by Max Randall, with post-production and VFX handled by Black Kite Studios.
Style
Vertical, Commercial, Clean
Industries
Department Stores
Color
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
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