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M&S: Love That

Brand
M&S
Date

May 2026

Description

The M&S 'Love That' campaign presents a series of observational vignettes, capturing fleeting daily moments across diverse urban and domestic environments. The commercial video highlights everyday scenes, ranging from quiet indoor rituals to rhythmic street-side interactions. Directed through the lens of Maximilian Pittner as Director of Photography, the project utilizes a clean, live-action technique and soft natural lighting to frame its subjects. The production, supported by SMUGGLER and creative agency Mother, maintains a grounded aesthetic through the work of production designer Max Randall. Post-production and VFX were handled by Black Kite Studios, completing the narrative focus on relatable lifestyle sequences.

Style

Vertical, Commercial, Clean

Industries
Department Stores
Color
Jet Black
Pure White
Background

Street

Context

TVC / TV Commercial

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