David Jones: Christmas Windows

Brand

Date

Dec 2024

Description

David Jones celebrates the holiday season with 'Christmas Windows,' a festive campaign that chronicles the evolution of the department store’s iconic window displays across multiple decades. The film leans into a cinematic aesthetic, utilizing live-action techniques to bridge the gap between historical shopfronts and modern retail tradition. Moving through distinct periods, the narrative highlights the detailed props and period-specific styling that have defined the brand's seasonal presence. The production, managed by Collider, features a shift from vintage brick-street settings to contemporary festive displays, emphasizing a nostalgic tone throughout the campaign. Creative work was led by Droga5 ANZ, part of Accenture Song, with post-production and visual effects provided by Fin Design + Effects.

Style

Horizontal, Action, Cinematic, Nostalgic

Industries

Department Stores

Event

Christmas

Color

Chocolate

Beige

Forest Green

Background

Retail Storefront