David Jones
Christmas Windows
Brand
ProjectChristmas Windows
Date
Dec 2024
Description
David Jones celebrates the holiday season with its Christmas Windows campaign, a project that traces the evolution of festive retail displays. The narrative moves through various historical periods, showcasing shifts in costume and storefront design from vintage street scenes to more contemporary expressions of festive cheer. The project features cinematic framing and live-action techniques to emphasize a nostalgic atmosphere. Creative direction for the campaign was handled by Droga5 ANZ, part of Accenture Song, with production supported by Collider and post-production work delivered by Fin Design + Effects.
Style
Horizontal, Action, Cinematic, Nostalgic
Industries
Department Stores
Event
Christmas
Color
Chocolate
Beige
Forest Green
Background
Retail Storefront
Context
TVC / TV Commercial
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