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Saks Fifth Avenue

Fall 2026 Ad Campaign
Date

Sep 2026

Description

The Saks Fifth Avenue Fall 2026 advertising campaign captures a seasonal transition through a series of editorial and commercial photographs. Shot on location at the brand's New York flagship and surrounding city parks, the project utilizes natural light to highlight textures in knitwear and evening attire. Photographer Nadine Ijewere balances group compositions with singular portraits, emphasizing the interplay between urban architecture and fall fashion. The imagery features models including Felice Noordhoff, Jae Lee, Divine Mugisha, Sanique, and Scarlett White, showcasing a range of styling from oversized ribbed sweaters to draped gowns. Executed with a focus on saturated tones and hard light, the campaign serves as a visual documentation of the retailer's latest seasonal arrivals.

Style

Commercial, Horizontal

Techniques

Natural light

Industries

Department Stores

Color
Jet Black
Background

Street

Context

Advertising Campaign

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