Saks Fifth Avenue: Fall 2026 Ad Campaign

Brand

Saks Fifth Avenue

Date

Sep 2026

Description

The Saks Fifth Avenue Fall 2026 advertising campaign captures an editorial approach to seasonal luxury retail. Photographed by Nadine Ijewere, the project documents a series of outdoor compositions featuring models Felice Noordhoff, Jae Lee, Divine Mugisha, Sanique, and Scarlett White. Set against the urban backdrop of New York City, the work balances group dynamics and individual styling within park and street settings. Utilizing natural light and hard light, the imagery emphasises the textures of autumn apparel, from structured leather to ribbed knits. The campaign leans into a commercial aesthetic, highlighting wardrobe pieces such as draped gowns and oversized sweaters while capturing the architectural environment of the city.

Style

Commercial, Horizontal

Techniques

Natural light

Industries

Department Stores

Color

Jet Black

Background

Street

Context

Advertising Campaign