Neiman Marcus: The Hat Lady in 'Extraordinary' Pursuits
Brand
Date
Apr 2025
Description
Neiman Marcus presents 'Extraordinary Pursuits,' a fashion-focused campaign starring Ayo Edebiri. The narrative follows a character known as The Hat Lady as she moves through urban landscapes and stately interior settings. Directed through ArtPartner, the production leans into a nostalgic aesthetic, utilizing 1990s visual cues and analogue film techniques. The piece captures a cinematic quality through natural light, transitioning from city streets into the grand architecture of a classic lobby.
Style
Horizontal, Cinematic, 1990s, Nostalgic
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Jet Black
Beige
Background
Hotel Lobby
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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