Bergdorf Goodman
Bergdorf Soirée Holiday 2025 Campaign
Brand
Date
Nov 2025
Description
Bergdorf Goodman presents its Holiday 2025 campaign, a narrative-driven film centered on the anticipation of a festive soirée. Directed by Alexandre Bassard, the piece follows a cast of characters through stylized settings, moving from a luxury retail floor to intimate workspaces. The aesthetic leans into a polished, cinematic approach with warm lighting that accentuates the campaign's focus on detail, including embossed invitations and refined craft. The production features appearances by Maggie Maurer, Cipriana Quann, Tk Quann, and Willy Chavarria, with hair styling by Eugene Souleiman and makeup by Yumi Lee.
Style
Vertical, Cinematic, Clean, Polished
Industries
Department Stores
Background
Retail Store
Context
Advertising Campaign, Brand Film / Corporate Video
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