Bergdorf Goodman Bergdorf Soirée Holiday 2025 Campaign 2025

About

Bergdorf Goodman presents its Holiday 2025 campaign, a narrative-driven film centered on the anticipation of a festive soirée. Directed by Alexandre Bassard, the piece follows a cast of characters through stylized settings, moving from a luxury retail floor to intimate workspaces. The aesthetic leans into a polished, cinematic approach with warm lighting that accentuates the campaign's focus on detail, including embossed invitations and refined craft. The production features appearances by Maggie Maurer, Cipriana Quann, Tk Quann, and Willy Chavarria, with hair styling by Eugene Souleiman and makeup by Yumi Lee.