Lynx: Dyson Daniels Fine Fragrance Holder
Brand
Date
Sep 2026
Description
Lynx taps into the worlds of sports and lifestyle in this commercial campaign starring professional basketball player Dyson Daniels. The piece unfolds in a modern training facility where a product launch is presented, shifting from the unveiling of the campaign imagery to high-energy, cinematic sequences featuring the athlete. The project channels a sleek aesthetic through desaturated tones and dynamic lighting, grounding the fragrance promotion in an action-oriented visual language. Creative agency Thinkerbell developed the concept, with media planning support from Mindshare Australia.
Style
Vertical, Commercial, Action, Desaturated
Industries
Color
Jet Black
Royal Blue
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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