Pink Energy
ProjectPink Energy
Date
Jul 2026
Description
Starbucks captures a high-energy lifestyle in Pink Energy, a commercial produced by Object & Animal with creative work by American Haiku. The film centers on a diverse cast of young adults, moving between urban settings and outdoor landscapes to showcase the beverage within a lively, contemporary context. The project leans into a dynamic visual rhythm, utilizing vibrant pink color grading and integrated overlay graphics. Through the use of live-action techniques and a mix of Super 8 and 16mm film aesthetics, the spot maintains a saturated and playful tone throughout its montage of group interactions and driving sequences.
Style
Vertical, Commercial, playful, Saturated, Warm
Techniques
Super 8 / 16mm
Industries
Beverages
Color
Magenta
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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