Starbucks
Pink Energy
Brand
ProjectPink Energy
Date
Jul 2026
Description
Starbucks captures a high-energy, youthful aesthetic in their latest commercial, Pink Energy. Developed by American Haiku with production by Object & Animal, the campaign utilizes a fast-paced montage that follows a diverse group across urban and natural landscapes. The project channels a vibrant, contemporary lifestyle through a distinct visual approach. Featuring bright color grading and the use of Super 8 and 16mm film stock, the live-action commercial leans into a saturated, playful mood supported by integrated overlay graphics.
Style
Vertical, Commercial, playful, Saturated, Warm
Techniques
Super 8 / 16mm
Industries
Beverages
Color
Magenta
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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