Starbucks captures a high-energy, youthful aesthetic in their latest commercial, Pink Energy. Developed by American Haiku with production by Object & Animal, the campaign utilizes a fast-paced montage that follows a diverse group across urban and natural landscapes.
The project channels a vibrant, contemporary lifestyle through a distinct visual approach. Featuring bright color grading and the use of Super 8 and 16mm film stock, the live-action commercial leans into a saturated, playful mood supported by integrated overlay graphics.
