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M&M's, Love Island USA: Hideaway

Date

Jul 2026

Description

M&M's and Love Island USA collaborate on the 'Hideaway' commercial, a campaign set within a sun-drenched tropical villa. The project balances live-action footage of the program’s contestants with 3D render and CGI integration of animated characters. Developed by BBDO Chicago, the production incorporates drone footage to capture the coastal setting. The visual execution relies on high-saturation color grading to match the vibrant aesthetic of the source material. Post-production and VFX were managed by Coffee & TV and House Special.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

3D render / CGI, Drone footage

Industries
Color
Sky Blue
Pure White
Olive
Background

Sandy Beach

Context

TVC / TV Commercial

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