M&M's, Love Island USA: Hideaway
Brands
Date
Jul 2026
Description
M&M's and Love Island USA collaborate on the 'Hideaway' commercial, a campaign set within a sun-drenched tropical villa. The project balances live-action footage of the program’s contestants with 3D render and CGI integration of animated characters. Developed by BBDO Chicago, the production incorporates drone footage to capture the coastal setting. The visual execution relies on high-saturation color grading to match the vibrant aesthetic of the source material. Post-production and VFX were managed by Coffee & TV and House Special.
Style
Horizontal, Commercial, Saturated, Warm
Techniques
3D render / CGI, Drone footage
Industries
Color
Sky Blue
Pure White
Olive
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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