Tropicana

Jun 2026

Tropicana’s 'Give Life Some Juice' campaign leans into high-end animation to bring a playful energy to the brand’s visual identity. Produced with a focus on vibrant, detailed CG characters, the project places a central sloth figure within a lush, sun-drenched jungle environment surrounded by citrus foliage. Executed through precise 3D render / CGI techniques, the piece balances cinematic visual effects with warm, natural lighting. The production was managed by Reset, with post-production and VFX handled by Untold Studios and creative direction provided by William McVay.

Horizontal, Cinematic, Warm

Animation, 3D render / CGI

Beverages

Forest

TVC / TV Commercial