Tropicana’s ‘Give Life Some Juice’ campaign introduces a playful, high-energy narrative centered around a CG-animated sloth within a vibrant jungle setting. Developed with production house Reset and creative agency William McVay, the spot leans into lush, citrus-filled visuals to showcase the brand’s product line.
The project utilizes detailed 3D render / CGI techniques and cinematic warm lighting to build a tactile environment. Post-production and VFX were handled by Untold Studios, ensuring that the character animation interacts with the natural greenery and citrus motifs to maintain a consistent, engaging visual flow.
