Modelo
Modelo's high-energy commercial campaigns and cultural films across alcoholic beverages
Featured Modelo projects
This week's top Modelo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Modelo · House Party
Modelo’s House Party commercial spotlights the brand’s Oro packaging through a domestic narrative centered on a late-night search for refreshments. The film leans into cinematic lighting and atmospheric effects to define its space, transitioning from candid character moments to high-fidelity product close-ups featuring detailed condensation. The production was developed by agency partners Grey New York and TownHouse, with production oversight by Landia Los Angeles and Apostrophe. The project utilizes a moody, warm aesthetic and live-action technique to ground the film within an intimate house party setting.
Modelo · Taste of Tailgate
With the Taste of Tailgate campaign, Modelo leans into the communal spirit of game day, crafting a visual narrative that places the brand at the epicenter of pre-game traditions. Moving beyond a simple beverage promotion, the project captures the sensory reality of the tailgate experience by highlighting how Modelo integrates into culinary preparation, most notably through its use in marinades for the grill. Produced by Biscuit Filmworks and conceptualized by the team at Grey New York, the spot utilizes a live-action technique to ground the high-energy festivities in a relatable, authentic atmosphere. The cinematography is defined by warm, inviting natural lighting that elevates the modest grill-side gathering into a cinematic celebration of friendship and team pride. By alternating between intimate close-ups of food preparation and sprawling wide shots of the crowd, the edit by Cabin Edit captures the rhythm of anticipation before kickoff. The visual storytelling is further enhanced by the expert color grading from Company 3 New York and visual effects by Preymaker, ensuring that every frame feels both lived-in and meticulously polished. This work succeeds as a lifestyle commercial because it prioritizes the atmosphere of the event over the product alone, ultimately positioning the beer as a key ingredient in the social rituals that define sports culture, sound-tracked by the ambient energy managed by Sonic Union.
Modelo · Texting
Capturing the raw, unscripted pulse of American football fandom, the latest campaign for Modelo, titled Texting, leans into the communal spirit that defines the brand experience. This high-energy commercial transports viewers directly into the heart of game-day festivities, moving fluidly between the intimate clutter of a living room draped in team flags and the electric, crowded atmosphere of a local bar. Through a warm, authentic lens, the live-action technique highlights a diverse group of supporters unified by their collective joy and excitement. The narrative centers on a young woman navigating digital connection amidst the roar of the game, a subtle nod to how modern fans balance remote interaction with the tangible energy of a shared moment. Production partners Biscuit Filmworks and agency Grey New York masterfully frame these lifestyle moments to feel both spontaneous and deeply relatable. The technical execution is anchored by seamless post-production work from Preymaker, Cabin Edit, and Company 3 New York, which ensures the ambient, saturated lighting feels consistent throughout the rapid-fire transitions. With a robust sound design by Sonic Union that amplifies the cheering and environmental noise, the project avoids the polished sterility often found in corporate beverage spots, instead opting for a gritty, heartfelt visual style that honors the passion of the loyal consumer base.
Modelo · Same Time Next Year
In the latest campaign for Modelo, titled Same Time Next Year, the brand captures the visceral, high-stakes energy of collegiate sports fandom through the lens of a long-standing friendship. Moving away from polished studio aesthetics, the commercial leans into a cinematic, lifestyle-driven narrative that celebrates the ritual of the game-day experience. Set within the inviting, wood-paneled confines of an atmospheric sports bar, the film follows two devoted fans as their emotional investment mirrors the ebb and flow of the match playing out on screens overhead. Through the clever use of live-action technique and measured slow motion, the creative team at Grey New York masterfully highlights the nuances of their evolving rivalry, illustrated by the subtle shifts in their football jerseys as the years pass. The production, executed by Biscuit Filmworks with nuanced color grading and post-production support from Company 3 New York and Preymaker, succeeds by grounding the brand in the authentic textures of human connection. Warm ambient lighting creates an intimate, lively environment that elevates a standard beverage industry advertisement into a relatable story about tradition and loyalty. By focusing on genuine facial reactions rather than mere product placement, the campaign reaffirms Modelo's role as a staple of celebratory moments, proving that while the game eventually ends, the camaraderie fueled by a shared pint is truly timeless.
Modelo · Aguas Frescas
Modelo presents Aguas Frescas, a commercial campaign produced by GREATERGOOD. The project highlights a festive gathering centered around a communal table, emphasizing the product within a social setting. Utilizing live-action technique, the production features dynamic movement and warm lighting to capture the energy of the occasion. The visual execution balances product close-ups with candid interactions, maintaining a playful and lively tone throughout the spot.
Complex, Modelo · Portraits of Heritage
Complex and Modelo present Portraits of Heritage, a documentary-style video project exploring the artistic narratives of contemporary creators. The series focuses on intimate interviews framed by cinematic portraits, utilizing moody, low-key lighting to capture textured details. Produced by Even/Odd, the project leans into a reflective atmosphere. The visual aesthetic incorporates a live-action technique, utilizing cinematic framing and an analogue-inspired treatment to elevate the featured subjects and cultural artifacts.
Modelo · The Cerveza for Futbol
Modelo captures the fervor of match day culture in this commercial for their ongoing 'The Cerveza for Futbol' initiative. The project leans into the atmosphere of stadium life, featuring crowds of fans and the communal celebration surrounding the sport. Produced by Grey New York, the spot uses cinematic live-action techniques and a warm color palette to highlight the enthusiasm of the fanbase. The visuals center on the collective energy of the stadium environment and the tradition of pre-match rituals.
Modelo · Damian Lillard
Modelo highlights the intersection of professional drive and community roots in this campaign featuring Damian Lillard. Produced by Loveboat, the creative follows the athlete across both intense professional arenas and local basketball courts, drawing a parallel between high-stakes competition and personal dedication. The commercial utilizes a live-action technique to capture a mix of candid community interactions and rapid-fire training drills. By pairing cinematic lighting with sequences of slow motion, the production emphasizes the movement and discipline inherent in sports.
Modelo · You Found Gold
Modelo presents its commercial spot 'You Found Gold,' an atmospheric campaign filmed within the confines of a bustling, dimly lit convenience store. The narrative centers on the discovery of the product, moving through crowded aisles and refrigerated displays to highlight the brand presence. The cinematography emphasizes the product through moody lighting and warm highlights, creating a cinematic visual language. The commercial features slow motion sequences that capture the texture of the liquid, including close-up shots of cans opening and the pour. Post production and visual effects were provided by Nice Shoes.
Modelo · Bring the Sabor
Modelo presents 'Bring the Sabor,' a commercial campaign centered on the vibrant social rituals surrounding their signature chelada beverages. The narrative moves through various festive settings, capturing an energetic atmosphere through live-action footage that oscillates between intimate gatherings and lively communal spaces. Produced with a warm aesthetic, the visuals emphasize the brand’s connection to food and social leisure. Post-production and visual effects for the project were managed by Nice Shoes, ensuring the rhythmic flow of the action across multiple social environments.
Modelo · Tough Crowd
Modelo presents 'Tough Crowd,' a commercial campaign focused on the brand's presence within the social tavern experience. The film captures an atmospheric, rustic tavern setting, utilizing low-key lighting to foster a sense of social camaraderie among the characters. The project was developed by Goodby Silverstein & Partners and features sound design and music curation by The Elements Music. The execution leans into a cinematic, live-action technique, focusing on the interplay between the interior environment and the brand's interaction with the space.
Modelo · "Rock Band"
Modelo’s 'Rock Band' campaign chronicles the gritty journey of an emerging musical group as they navigate the demands of life on the road. The commercial follows the ensemble through the cyclical nature of their profession, balancing the reality of gear-hauling and late-night rehearsals with the high-energy atmosphere of live stage performances. Produced by Townhouse WW, the film leans into a cinematic visual language defined by warm, vintage colour grading and an analogue-style lighting approach. Through dynamic, natural light-heavy cinematography, the narrative captures the camaraderie and perseverance inherent in the band's routine. Audio production is provided by Perpetual Motion.
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