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Modelo: Bring the Sabor

Brand
Date

Jul 2024

Description

Modelo presents 'Bring the Sabor,' a commercial campaign centered on the vibrant social rituals surrounding their signature chelada beverages. The narrative moves through various festive settings, capturing an energetic atmosphere through live-action footage that oscillates between intimate gatherings and lively communal spaces. Produced with a warm aesthetic, the visuals emphasize the brand’s connection to food and social leisure. Post-production and visual effects for the project were managed by Nice Shoes, ensuring the rhythmic flow of the action across multiple social environments.

Style

Horizontal, Commercial, Action, Warm

Color
Crimson
Navy
Pure White
Background

Set-dressed

Context

TVC / TV Commercial

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