Modelo: You Found Gold
Brand
Date
Jul 2024
Description
Modelo presents its commercial spot 'You Found Gold,' an atmospheric campaign filmed within the confines of a bustling, dimly lit convenience store. The narrative centers on the discovery of the product, moving through crowded aisles and refrigerated displays to highlight the brand presence. The cinematography emphasizes the product through moody lighting and warm highlights, creating a cinematic visual language. The commercial features slow motion sequences that capture the texture of the liquid, including close-up shots of cans opening and the pour. Post production and visual effects were provided by Nice Shoes.
Style
Horizontal, Cinematic, Moody
Techniques
Slow motion
Industries
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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