Modelo: Tough Crowd
Brand
Date
Oct 2024
Description
Modelo presents 'Tough Crowd,' a commercial campaign focused on the brand's presence within the social tavern experience. The film captures an atmospheric, rustic tavern setting, utilizing low-key lighting to foster a sense of social camaraderie among the characters. The project was developed by Goodby Silverstein & Partners and features sound design and music curation by The Elements Music. The execution leans into a cinematic, live-action technique, focusing on the interplay between the interior environment and the brand's interaction with the space.
Style
Horizontal, Action, Cinematic, Moody
Industries
Color
Jet Black
Crimson
Beige
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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