Modelo: "Rock Band"

Brand

Date

Aug 2025

Description

Modelo’s 'Rock Band' campaign chronicles the gritty journey of an emerging musical group as they navigate the demands of life on the road. The commercial follows the ensemble through the cyclical nature of their profession, balancing the reality of gear-hauling and late-night rehearsals with the high-energy atmosphere of live stage performances. Produced by Townhouse WW, the film leans into a cinematic visual language defined by warm, vintage colour grading and an analogue-style lighting approach. Through dynamic, natural light-heavy cinematography, the narrative captures the camaraderie and perseverance inherent in the band's routine. Audio production is provided by Perpetual Motion.

Style

Horizontal, Action, Cinematic, Warm, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Alcoholic Beverages

Color

Navy

Pure White

Camel

Background

Street