Modelo
Aguas Frescas
Brand
ProjectAguas Frescas
Date
May 2026
Description
Modelo presents Aguas Frescas, a commercial campaign captured through dynamic live-action cinematography. The project centers on a celebratory gathering, highlighting the brand’s presence within a festive, fruit-forward setting. Produced by GREATERGOOD, the spot leans into a warm, inviting aesthetic, using natural and indoor lighting to frame candid interactions between friends. The execution focuses on the interplay between the product and the environment, utilizing playful pacing to emphasize the vibrant atmosphere.
Style
Horizontal, Commercial, playful, Warm
Industries
Alcoholic Beverages
Color
Jet Black
Golden Yellow
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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