Modelo

Sep 2026

In the latest campaign for Modelo, titled Same Time Next Year, the brand captures the visceral, high-stakes energy of collegiate sports fandom through the lens of a long-standing friendship. Moving away from polished studio aesthetics, the commercial leans into a cinematic, lifestyle-driven narrative that celebrates the ritual of the game-day experience. Set within the inviting, wood-paneled confines of an atmospheric sports bar, the film follows two devoted fans as their emotional investment mirrors the ebb and flow of the match playing out on screens overhead. Through the clever use of live-action technique and measured slow motion, the creative team at Grey New York masterfully highlights the nuances of their evolving rivalry, illustrated by the subtle shifts in their football jerseys as the years pass. The production, executed by Biscuit Filmworks with nuanced color grading and post-production support from Company 3 New York and Preymaker, succeeds by grounding the brand in the authentic textures of human connection. Warm ambient lighting creates an intimate, lively environment that elevates a standard beverage industry advertisement into a relatable story about tradition and loyalty. By focusing on genuine facial reactions rather than mere product placement, the campaign reaffirms Modelo's role as a staple of celebratory moments, proving that while the game eventually ends, the camaraderie fueled by a shared pint is truly timeless.

Lifestyle, Commercial, Cinematic, Warm

Live-action Technique, Slow motion

Alcoholic Beverages, Food & Beverage