Modelo

Sep 2026

Capturing the raw, unscripted pulse of American football fandom, the latest campaign for Modelo, titled Texting, leans into the communal spirit that defines the brand experience. This high-energy commercial transports viewers directly into the heart of game-day festivities, moving fluidly between the intimate clutter of a living room draped in team flags and the electric, crowded atmosphere of a local bar. Through a warm, authentic lens, the live-action technique highlights a diverse group of supporters unified by their collective joy and excitement. The narrative centers on a young woman navigating digital connection amidst the roar of the game, a subtle nod to how modern fans balance remote interaction with the tangible energy of a shared moment. Production partners Biscuit Filmworks and agency Grey New York masterfully frame these lifestyle moments to feel both spontaneous and deeply relatable. The technical execution is anchored by seamless post-production work from Preymaker, Cabin Edit, and Company 3 New York, which ensures the ambient, saturated lighting feels consistent throughout the rapid-fire transitions. With a robust sound design by Sonic Union that amplifies the cheering and environmental noise, the project avoids the polished sterility often found in corporate beverage spots, instead opting for a gritty, heartfelt visual style that honors the passion of the loyal consumer base.

Lifestyle, Commercial, Warm

Live-action Technique

Alcoholic Beverages, Food & Beverage