Modelo

Sep 2026

With the Taste of Tailgate campaign, Modelo leans into the communal spirit of game day, crafting a visual narrative that places the brand at the epicenter of pre-game traditions. Moving beyond a simple beverage promotion, the project captures the sensory reality of the tailgate experience by highlighting how Modelo integrates into culinary preparation, most notably through its use in marinades for the grill. Produced by Biscuit Filmworks and conceptualized by the team at Grey New York, the spot utilizes a live-action technique to ground the high-energy festivities in a relatable, authentic atmosphere. The cinematography is defined by warm, inviting natural lighting that elevates the modest grill-side gathering into a cinematic celebration of friendship and team pride. By alternating between intimate close-ups of food preparation and sprawling wide shots of the crowd, the edit by Cabin Edit captures the rhythm of anticipation before kickoff. The visual storytelling is further enhanced by the expert color grading from Company 3 New York and visual effects by Preymaker, ensuring that every frame feels both lived-in and meticulously polished. This work succeeds as a lifestyle commercial because it prioritizes the atmosphere of the event over the product alone, ultimately positioning the beer as a key ingredient in the social rituals that define sports culture, sound-tracked by the ambient energy managed by Sonic Union.

Lifestyle, Commercial, Cinematic, Warm

Live-action Technique, Slow motion

Alcoholic Beverages, Food & Beverage