BACARDÍ
BACARDÍ's vibrant music-led campaigns, commercial films and cultural projects across alcoholic beverages
Featured BACARDÍ projects
This week's top BACARDÍ projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
BACARDÍ · Do What Moves You
Bacardi's 'Do What Moves You' campaign leans into the energy of social gatherings, featuring an ensemble cast in a series of vibrant, rhythmic sequences. The film tracks the movement between intimate indoor settings and the tactile preparation of cocktails, highlighting the brand’s presence in social moments. The commercial utilizes warm, moody lighting and tight framing to capture texture and atmosphere. Developed by BBH USA, the project functions as a high-tempo advertising campaign centered on movement and shared experience.
BACARDÍ · Casa Bacardi
This campaign for BACARDÍ centers on the festival experience at Casa Bacardi, highlighting the energy of live event culture. The project captures the movement of crowds, DJ performances, and the process of drink preparation in an open-air environment. Developed by Allied Global Marketing Ireland and Allied Global Marketing US, the piece leans into a documentary-style aesthetic. The film utilizes a cinematic, grainy visual quality to convey the atmosphere of the festival through a fast-paced montage.
BACARDÍ · If It Moves You, It's A Mood
BACARDÍ captures the essence of nightlife and collective celebration in their latest campaign, 'If It Moves You, It's A Mood.' Developed by the team at Virtue Asia, the commercial focuses on the energy of beachside gatherings and social connectivity. Featuring a mix of rhythmic editing and warm golden hour lighting, the production highlights authentic interactions among friends. The project leans into a vibrant, live-action technique to translate the atmosphere of a night out into a visual narrative.
BACARDÍ · Dance Floor
BACARDÍ brings its latest campaign, Dance Floor, to life through a high-energy, live-action sequence focused on movement and spatial rhythm. The commercial features a central dance performance that begins on an eclectic, patterned sofa before transitioning to a floor-based sequence. Produced with MJZ and creative work from agency AMV BBDO, the project leans into fluid motion and vibrant, warm-toned interior design. The cinematography utilizes a consistent low angle to highlight the choreography against the backdrop of the set’s decorative environment, with post-production and VFX services provided by Blacksmith.
BACARDÍ · Case Study
BACARDÍ explores the intersection of heritage and modern sound in this case study, highlighting a collaboration between emerging artists and a live Cuban ensemble. The project functions as a documentary-style commercial, framing the cultural exchange through intimate performance vignettes. The edit leans into live-action technique and a warm aesthetic, focusing on the tactile details of musical production, from the rhythmic drumming to the focus on instrumentation. MAS-Music and Strategy provide the sound design and musical arrangements, grounding the narrative in an energetic auditory experience.
BACARDÍ · RDGLDGRN
Bacardí partners with music project RDGLDGRN for the Bacardi Loud and Untameable initiative. This music-focused production captures the band’s creative process, featuring the group performing live in a studio setting. The film utilizes clean, live-action techniques and cinematic warm lighting to document the band members as they detail their musical approach. The project features music and sound design by MAS-Music and Strategy, with creative output led by The Barbarian Group.
BACARDÍ · Wale
Bacardí highlights its Loud and Untameable platform with this documentary-style look at artist Wale. The project pulls back the curtain on the creative process, documenting studio recording sessions and collaborative discussions with band members, including Yerba Buena. Shot with a raw, live-action technique, the production channels a behind-the-scenes aesthetic. The project features music production and sound design by MAS-Music and Strategy, developed alongside creative agency The Barbarian Group. This vertical content emphasizes the fusion of musical genres within a commercial context.
BACARDÍ · White Denim
BACARDÍ captures the creative process in this documentary-style project featuring a collaborative session between White Denim and Yerba Buena. The footage centers on the interplay between musicians within a warm, dimly lit studio environment, documenting the rehearsal and recording of arrangements. Produced with creative input from The Barbarian Group and music supervision by MAS-Music and Strategy, the production emphasizes a raw, behind-the-scenes look at the recording process. The live-action technique uses low-key, chiaroscuro lighting to define the creative space.
BACARDÍ · BACARDI
Bacardí presents a high-energy short-form commercial featuring rhythmic movement set against a minimalist backdrop. The piece utilizes dynamic visual effects and live-action techniques to emphasize the choreography, integrating neon accents and animated typography to prompt viewer interaction. Produced by Caviar LA and BBDO, the campaign leans into vertical social formats. Post-production efforts by Blacksmith, along with sound design by Sonic Union and Resn, anchor the visual motion.
BACARDÍ · Domino
BACARDÍ brings its festive energy to the screen in the 'Domino' campaign, a live-action production that captures the atmosphere of a house party. The spot leans into vibrant, warm ambient lighting to establish a cinematic feel, focusing on candid choreography and the movement of the group as they interact in an indoor setting. Developed by agency partner BBDO New York with production house Landia, the film prioritizes an energetic, rhythmic flow. The work highlights the social dimension of the brand through a high-tempo sequence of dance and celebration.
BACARDÍ · Winter Summerland
BACARDÍ brings a surreal contrast to the screen in 'Winter Summerland,' a commercial spot that juxtaposes frozen, snowy landscapes with vibrant tropical accents. The film centers on a protagonist navigating an icy, igloo-dotted environment on a custom sound-system bicycle, bridgeing the gap between cold winter visuals and warm tropical lighting. Developed by agency BBDO New York, the campaign utilizes a live-action technique to ground its whimsical narrative. The production highlights the brand’s rum and various cocktail serves, punctuated by recurring motifs of pineapples and fresh limes nestled in ice. Sound and music production were provided by Wave Studios NY, completing the atmospheric aesthetic.
BACARDÍ · Block Party
BACARDÍ brings a sense of communal energy to its latest project, Block Party. The campaign captures an urban street celebration through a series of rhythmic, live-action vignettes that lean into cinematic movement and natural daylight to define the atmosphere. Developed in collaboration with agency AMV BBDO and production house Somesuch, the film frames a bustling neighborhood gathering. The work focuses on vibrant tropical palettes and candid interaction, showcasing the beverage brand within a high-energy social context. Post-production and visual effects were handled by Company 3 New York and Foreign Xchange, while Cabin Edit managed the pacing and Wave Studios NY completed the sound design.
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