BACARDÍ: Dance Floor
Brand
Date
Oct 2018
Description
BACARDÍ brings its latest campaign, Dance Floor, to life through a high-energy, live-action sequence focused on movement and spatial rhythm. The commercial features a central dance performance that begins on an eclectic, patterned sofa before transitioning to a floor-based sequence. Produced with MJZ and creative work from agency AMV BBDO, the project leans into fluid motion and vibrant, warm-toned interior design. The cinematography utilizes a consistent low angle to highlight the choreography against the backdrop of the set’s decorative environment, with post-production and VFX services provided by Blacksmith.
Style
Horizontal, Commercial, Action
Industries
Color
Lime
Background
Living Room
Context
TVC / TV Commercial
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