BACARDÍ explores the intersection of heritage and modern sound in this case study, highlighting a collaboration between emerging artists and a live Cuban ensemble. The project functions as a documentary-style commercial, framing the cultural exchange through intimate performance vignettes.
The edit leans into live-action technique and a warm aesthetic, focusing on the tactile details of musical production, from the rhythmic drumming to the focus on instrumentation. MAS-Music and Strategy provide the sound design and musical arrangements, grounding the narrative in an energetic auditory experience.
