BACARDÍ
Do What Moves You
Brand
ProjectDo What Moves You
Date
Mar 2026
Description
BACARDÍ presents Do What Moves You, a commercial campaign capturing the energy of social gatherings and communal celebrations. The narrative follows an ensemble cast in a series of indoor settings, moving between rhythmic musical moments and the preparation of cocktails over crushed ice. The production leans into a moody aesthetic, defined by warm lighting and rich color grading. Through the use of live-action technique and intimate close-ups, the campaign emphasizes texture and spontaneous movement to create a high-energy atmosphere. Creative development for the project was led by agency partners BBH USA.
Style
Horizontal, Commercial, Moody, Warm
Industries
Alcoholic Beverages
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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