BACARDÍ: Wale
Brand
Date
Nov 2025
Description
Bacardí highlights its Loud and Untameable platform with this documentary-style look at artist Wale. The project pulls back the curtain on the creative process, documenting studio recording sessions and collaborative discussions with band members, including Yerba Buena. Shot with a raw, live-action technique, the production channels a behind-the-scenes aesthetic. The project features music production and sound design by MAS-Music and Strategy, developed alongside creative agency The Barbarian Group. This vertical content emphasizes the fusion of musical genres within a commercial context.
Style
Documentary, Vertical, Commercial, Raw
Industries
Context
Brand Film / Corporate Video
Associated creatives
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