Bacardí highlights its Loud and Untameable platform with this documentary-style look at artist Wale. The project pulls back the curtain on the creative process, documenting studio recording sessions and collaborative discussions with band members, including Yerba Buena.
Shot with a raw, live-action technique, the production channels a behind-the-scenes aesthetic. The project features music production and sound design by MAS-Music and Strategy, developed alongside creative agency The Barbarian Group. This vertical content emphasizes the fusion of musical genres within a commercial context.
