Bacardí presents a high-energy short-form commercial featuring rhythmic movement set against a minimalist backdrop. The piece utilizes dynamic visual effects and live-action techniques to emphasize the choreography, integrating neon accents and animated typography to prompt viewer interaction.
Produced by Caviar LA and BBDO, the campaign leans into vertical social formats. Post-production efforts by Blacksmith, along with sound design by Sonic Union and Resn, anchor the visual motion.
