BACARDÍ: BACARDI
Brand
Date
Sep 2021
Description
Bacardí presents a high-energy short-form commercial featuring rhythmic movement set against a minimalist backdrop. The piece utilizes dynamic visual effects and live-action techniques to emphasize the choreography, integrating neon accents and animated typography to prompt viewer interaction. Produced by Caviar LA and BBDO, the campaign leans into vertical social formats. Post-production efforts by Blacksmith, along with sound design by Sonic Union and Resn, anchor the visual motion.
Style
Vertical, Commercial, Action, Neon
Techniques
VFX / visual effects
Industries
Color
Pure White
Jet Black
Background
White Seamless
Context
Social Media / Short Form Video
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