BACARDÍ: Domino
Brand
Date
Sep 2021
Description
BACARDÍ brings its festive energy to the screen in the 'Domino' campaign, a live-action production that captures the atmosphere of a house party. The spot leans into vibrant, warm ambient lighting to establish a cinematic feel, focusing on candid choreography and the movement of the group as they interact in an indoor setting. Developed by agency partner BBDO New York with production house Landia, the film prioritizes an energetic, rhythmic flow. The work highlights the social dimension of the brand through a high-tempo sequence of dance and celebration.
Style
Horizontal, Action, Cinematic, Warm
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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