BACARDÍ: Block Party

Apr 2022

BACARDÍ brings a sense of communal energy to its latest project, Block Party. The campaign captures an urban street celebration through a series of rhythmic, live-action vignettes that lean into cinematic movement and natural daylight to define the atmosphere. Developed in collaboration with agency AMV BBDO and production house Somesuch, the film frames a bustling neighborhood gathering. The work focuses on vibrant tropical palettes and candid interaction, showcasing the beverage brand within a high-energy social context. Post-production and visual effects were handled by Company 3 New York and Foreign Xchange, while Cabin Edit managed the pacing and Wave Studios NY completed the sound design.

Horizontal, Action, Cinematic

Street

TVC / TV Commercial