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BACARDÍ: Winter Summerland

Brand
BACARDÍ
Date

Dec 2021

Description

BACARDÍ brings a surreal contrast to the screen in 'Winter Summerland,' a commercial spot that juxtaposes frozen, snowy landscapes with vibrant tropical accents. The film centers on a protagonist navigating an icy, igloo-dotted environment on a custom sound-system bicycle, bridgeing the gap between cold winter visuals and warm tropical lighting. Developed by agency BBDO New York, the campaign utilizes a live-action technique to ground its whimsical narrative. The production highlights the brand’s rum and various cocktail serves, punctuated by recurring motifs of pineapples and fresh limes nestled in ice. Sound and music production were provided by Wave Studios NY, completing the atmospheric aesthetic.

Style

Horizontal, Commercial, Warm

Industries
Alcoholic Beverages
Color
Burgundy
Pure White
Background

Snowfield

Context

TVC / TV Commercial

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