Totême
Totême's minimalist luxury fashion, editorial campaigns, and clean-lined design across the globe
Featured Totême projects
This week's top Totême projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Totême · 'Thorns by Guido Mocafico' Jewelery 2024 Ad Campaign
In the Thorns by Guido Mocafico campaign for Totême, the boundary between botanical ferocity and refined luxury is blurred through a lens of stark, editorial minimalism. Photographer Guido Mocafico employs a highly controlled studio aesthetic, utilizing both crisp studio strobe and natural light to document the interaction between Totême’s industrial metalwork and the sharp, organic forms of succulents and thorny botanicals. With creative direction from Ellen Kling and Karl Lindman, the project channels a conceptual sophistication that elevates the jewelry beyond traditional product display. By draping delicate silver chains and diamond-encrusted bands across the jagged spikes of cacti, teasel plants, and aloe vera, the work leans into a high-contrast, monochromatic visual language. These images, which utilize macro techniques to emphasize the intricate facets of gemstones against the rough textures of nature, read as a study in rhythmic tension. The high-key white backgrounds ensure that the focus remains entirely on the juxtaposition of refined geometric lines and untamed, organic subject matter. This collaboration stands as a masterful example of fine art commercial photography, stripping away extraneous noise to let the interplay of light, shadow, and materiality define the brand narrative. Through this precise, graphic approach, the jewelry is reimagined not merely as an accessory, but as a sculptural element inherently tied to the structural beauty of the natural world.
Project Totême · Fall 2025 Ad Campaign
The Totême Fall 2025 ad campaign serves as a masterclass in modern luxury fashion, stripping away the superfluous to reveal the brand's core commitment to architectural form and material integrity. Under the sharp creative direction of Elin Kling, the campaign embraces a rigorous editorial minimalism that feels both timeless and distinctly contemporary. Photographer Mikael Jansson captures these visuals with a precision that elevates the everyday, utilizing a high-key studio strobe technique to bathe every frame in an even, shadow-defying light. This approach allows the textures of supple leather bags and chunky knitwear to take center stage against stark, clinical white backdrops. Stylist Camilla Nickerson expertly curates a monochromatic palette, layering voluminous fur coats and sleek, knee-high boots on model Julia Nobis to create a sense of effortless, high-fashion poise. The imagery frequently incorporates brutalist concrete furniture, providing a grounding, structural counterpoint to the soft, contouring lines of the apparel. By balancing these industrial elements with clean, sans-serif typography, the campaign cements the Totême aesthetic as a coherent vision of quiet power. It is a calculated exercise in restraint where the interplay between the human form and high-end accessories feels entirely intentional, reflecting a sophisticated, commercial perspective that prioritizes clarity, texture, and a polished, singular identity in an increasingly cluttered fashion landscape.
Project Totême · Filicudi
The Filicudi campaign for Totême captures an atmospheric dialogue between high-fashion minimalism and the raw, volcanic landscape of a Mediterranean island. Photographed by Sebastian Sabal-Bruce, the imagery leans into a nostalgic, analogue film aesthetic characterized by high-contrast monochrome portraits and warm, golden-hour compositions that highlight the collection’s focus on clean geometric lines and relaxed tailoring. Creative direction and design by Elin Kling and Karl Lindman inform the project’s sparse, intentional visual language. Featuring model Muna Mahamed, the editorial series utilizes soft natural light and rugged coastal terrain to frame the garments against the expansive horizon. With hair styling by Alessia Bonotto, the work maintains a consistent, understated visual identity throughout.
Project Totême · Totême Spring 2025 Pre-Collection Lookbook
The Totême Spring 2025 Pre-Collection lookbook captures the label's signature minimalist aesthetic through a series of refined fashion portraits. Shot by photographer Théo de Gueltzl, the collection centers on monochromatic palettes and sculptural silhouettes, ranging from oversized outerwear and structured tailoring to tactile knitwear and draped layering. Working with fashion editor and stylist Virginie Benarroch, the production leans into clean studio lighting and neutral, textured backgrounds to emphasize fabric quality and fluid proportions. The editorial series features hair by Rudi Lewis, makeup by Anya de Tobon, and set design by Andreas Frienholt, with casting directed by Jess Hallett. Using a desaturated color grade and natural light, the lookbook maintains a consistent, understated focus on garment construction.
Project Totême · Totême S/S 25 Campaign
Totême presents its Spring/Summer 2025 campaign, an editorial fashion project captured through an austere, minimalist lens. The series centers on model Jeanne Cadieu, positioned against weathered concrete and distressed plaster surfaces to create a raw, industrial backdrop for the collection's clean silhouettes. Photographer Mikael Jansson utilizes analogue film and soft, directional natural light to emphasize the rich texture of the knitwear and structured outerwear. With fashion styling by Camilla Nickerson, the aesthetic remains focused on minimalist elegance. Hair by Mustafa Yanaz and makeup by Mark Carrasquillo, alongside casting by Jess Hallett, round out the monochromatic series.
Project Totême · Totême Fall/Winter 2026 Men's Collection
The Totême Fall/Winter 2026 Men's Collection project defines the evolution of the brand’s signature clean-lined aesthetic into the menswear sphere. Moving beyond the label’s foundational roots in women's luxury fashion, this campaign serves as a masterclass in editorial minimalism. Photographed by Andreas Öhlund, the collection imagery centers on a series of refined portraits that rely on a disciplined palette and studio precision to elevate everyday staples. Through the stylistic lens of editor Tom Guinness, the work emphasizes tactile materiality, utilizing soft light and beauty light techniques to accentuate the grain of wool-blend knits, the structure of black overcoats, and the intricate, polished finish of crocodile-embossed leather accessories. With models Baptiste Vivo, Filippos Sandberg, and Timilehin Owolabi, the project leans into a contemporary menswear identity that favors sharp, architectural silhouettes over fleeting trends. The visuals, which draw on live-action technique to ground the garments in a relatable yet elevated reality, avoid unnecessary flourish in favor of a quiet, intentional confidence. This presentation captures the tension between formal rigor and modern ease, perfectly embodying the design philosophy of Elin Kling and Karl Lindman. By stripping away complex artifice, the project allows the quality of the tailoring to command full attention, resulting in a cohesive, elevated aesthetic that feels both timeless and distinctly relevant to the current luxury landscape.
Project Totême · Totême Archipelago 2026 Campaign
The Totême Archipelago 2026 campaign masterfully translates the luxury fashion house’s signature minimalism into a evocative visual narrative of coastal leisure. Captured through the lens of photographer Mikael Jansson, the series unfolds as a high-contrast, black and white editorial that prioritizes quiet sophistication over artifice. By utilizing natural light and an analogue film aesthetic, the imagery feels both timeless and grounded, leaning into a cinematic quality that emphasizes texture and form. The campaign features models Gaia Orgeas, Marie Sophie Wilson, and Sam Laban, who inhabit a rugged, weathered landscape that feels inherently detached from the frantic pace of contemporary fashion. With styling by Malina Joseph Gilchrist, the garments—ranging from structural leopard print outerwear to relaxed knitwear and essential swimwear—are treated as architectural elements within the serene, maritime setting. The meticulous work of hair stylist James Pecis and makeup artist Hannah Murray ensures an understated, refined look that complements the raw, organic environment. Set design by Andreas Frienholt further anchors the project, using weathered wooden piers and rustic doorways to frame the subjects against the calm, expansive shoreline. This collection of portraits and lifestyle compositions does not merely display apparel; it constructs an aspirational, monochromatic world that channels a deliberate, slow-living ethos, cementing Totême’s position at the intersection of modern lifestyle and high-end fashion.
Project Totême · Fall 2023 Ad Campaign
The Fall 2023 ad campaign from Totême serves as a masterclass in luxury fashion editorial, blending architectural precision with the expansive, untamed beauty of the California coastline. By utilizing a deliberate split-frame composition, the imagery moves beyond traditional portraiture, introducing a sense of narrative flow that suggests the quiet, introspective rhythm of a coastal life. Creative director Elin Kling anchors this vision in a minimalist aesthetic, where the focus remains steadfast on the interplay between the garment and the environment. Photographer Zoë Ghertner captures the collection through a lens of editorial minimalism, relying heavily on natural light to bathe the silhouettes in a cool, monochromatic blue palette that enhances the serene mood. Model Vivienne Rohner becomes a physical extension of the space itself, moving seamlessly through modern, glass-paneled interiors that overlook the sea. Stylist Camilla Nickerson brings a tactile dimension to the campaign, ensuring the dark leathers and abstract patterns stand out against the sparse, linear architecture. Through the integration of live-action technique and cinematic framing, the campaign transcends the typical static lookbook, instead offering a meditation on contemporary fashion that feels both grounded and ethereal. The result is a refined, cohesive narrative that highlights Totême’s commitment to sophisticated design, proving that luxury is often found in the most understated, perfectly composed moments.
Project Totême · Spring 2024 Ad Campaign
Totême defines the season with its Spring 2024 ad campaign, a masterclass in editorial minimalism that leans into the brand's penchant for architectural silhouettes and refined luxury. Captured through the lens of legendary photographer Steven Meisel, the series strips away unnecessary ornamentation, placing the focus squarely on the tactile quality of suede, heavy leather, and structured textiles. By utilizing studio strobe lighting to create a soft, even glow against a neutral grey backdrop, the imagery emphasizes the clean lines of the garments, from tailored beige trench coats to sleek, sleeveless shift dresses. Model Ida Heiner embodies this sophisticated aesthetic with a calm, direct gaze that feels both effortless and intentional. The styling, curated by Karl Templer, elevates the collection through deliberate pairings, such as high-waisted cream trousers matched with dark leather belts, while the deliberate absence of background noise ensures the focus remains on the interplay between form and fabric. Hair by Guido Palau and makeup by Pat McGrath further refine this vision, maintaining a natural, polished finish that mirrors the understated elegance of the clothing. By blending commercial precision with an editorial sensibility, this campaign reaffirms Totême as a dominant force in modern luxury fashion, proving that simplicity remains the most powerful tool for capturing the spirit of a new season.
Project Totême · Fall 2024 Ad Campaign
For the Fall 2024 campaign, Totême leans into a masterclass of restraint, delivering a luxury fashion editorial that prioritizes architectural precision over artifice. Under the creative direction of Elin Kling, the visuals strip away extraneous noise to focus entirely on the interplay between garment and form. Shot by photographer Mikael Jansson, the campaign utilizes a sophisticated blend of studio strobe and natural light to emphasize the tactile quality of the collection, from sharp-shouldered tailoring to voluminous faux fur. The imagery, featuring models Vivienne Rohner, Liisa Winkler, and Nyaduola Gabriel, functions as a high-end commercial study in symmetry and monochromatic color grading. Stylist Camilla Nickerson reinforces this editorial minimalism, ensuring the focus remains squarely on the sleek silhouettes and structural hardware of the leather accessories. By placing the subjects against neutral, seamless backgrounds, the work channels a timeless, polished aesthetic that avoids trend-chasing in favor of permanent style. Each portrait serves as a definitive statement of the brand identity, utilizing clean lines and balanced compositions to elevate the textures of the clothing. This collection of images captures the essence of modern luxury, proving that when the execution is this exacting, a simple, centered studio portrait becomes the most powerful tool in a brand’s creative arsenal.
Project Totême · Summer 2025 Ad Campaign
Totême consistently masters the art of restrained luxury, and their Summer 2025 ad campaign serves as a masterclass in editorial minimalism. Under the vision of creative directors Elin Kling and Karl Lindman, the project leans into a brutalist-inspired narrative that frames high-fashion silhouettes against the raw, uncompromising textures of weathered concrete and unfinished plaster. Photographer Mikael Jansson captures the collection with a clinical, focused gaze, utilizing soft natural light to highlight the tactile quality of crocodile-embossed leather and crisp ribbed textiles. By stripping away visual clutter, the imagery allows the structured lines of a signature handbag or a tailored black coat to take center stage, creating a powerful juxtaposition between refined, high-end design and the industrial grit of the setting. The casting of Jeanne Cadieu brings a calm, stoic presence to the portraits, perfectly embodying the brand's signature poise. With styling by Camilla Nickerson and precise grooming by Mustafa Yanaz and Mark Carasquillo, every element—from the monochrome palette to the chiaroscuro-inspired lighting—feels deliberate. This campaign avoids the excess typical of the industry, instead leaning into a sophisticated, quiet confidence that cements Totême as a leader in modern luxury fashion. The result is a series of images that feel like a cohesive, thoughtful dialogue between architecture and attire, proving that the most impactful statements are often those stated with the greatest restraint.
Project Totême · Totême Pre-Fall 2024 Lookbook
The Totême Pre-Fall 2024 lookbook presents a focused exploration of the brand's minimalist design language. Shot against neutral studio backgrounds, the imagery emphasizes the architectural tailoring and fluid silhouettes central to the collection, with creative direction provided by Elin Kling and Karl Lindman. Photographer Hedvig Jenning employs soft, even lighting to highlight the fabric textures and clean lines of the garments. The editorial series features styling by Charlotte Collet, which pairs structured outerwear and monochromatic ensembles with fine accessories to maintain a cohesive, understated aesthetic. Key collaborators include models Barbara Valente, Sigrid Hagen, and Rachel Marx, with hair styling by Lasse Pedersen and makeup by Regina Törnwall rounding out the minimalist production.
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