Totême

Nov 2024

The Totême Spring 2025 Pre-Collection lookbook centers on a restrained, minimalist aesthetic that emphasizes the tactile qualities of the garments. Captured by photographer Théo de Gueltzl, the editorial series features models against neutral, textured grey seamless backdrops, utilizing soft directional lighting to highlight architectural silhouettes and material composition. Fashion styling by Virginie Benarroch leans into a monochromatic palette, pairing structured tailoring with oversized outerwear and fluid knits. The creative execution is supported by set design from Andreas Frienholt, with hair by Rudi Lewis and makeup by Anya de Tobon, maintaining a clean, cohesive visual language throughout the collection presentation.

Editorial, Vertical, Clean

Natural light

Grey Seamless

Lookbook