Totême

Nov 2024

The Totême Spring 2025 Pre-Collection lookbook presents a focused exploration of minimalist tailoring and tactile textile work. Captured by photographer Théo de Gueltzl, the imagery leans into a muted, desaturated palette, utilizing soft natural light to define the sculptural silhouettes of the brand’s latest offerings. The series features a consistent approach to editorial composition, placing subjects against textured neutral grey backdrops. Styling by Virginie Benarroch emphasizes clean lines and layered ensembles, balancing sharp, structured outerwear with the fluidity of knitted and draped garments. With set design by Andreas Frienholt and hair and makeup direction by Rudi Lewis and Anya de Tobon, the project achieves a polished, consistent aesthetic across the entire collection.

Editorial, Vertical, Clean

Natural light

Grey Seamless

Lookbook