Totême

Jul 2024

The Filicudi campaign for Totême captures a tranquil Mediterranean narrative, grounding the brand’s minimalist aesthetic in the raw, volcanic landscape of the island. Photographed by Sebastian Sabal-Bruce, the imagery explores the intersection of human form and rugged coastal terrain, utilizing a distinctive analogue film technique to lend a sense of nostalgia to the editorial series. Creative direction and design by Elin Kling and Karl Lindman focus on clean, architectural lines that mirror the surrounding cliffside masonry and expansive horizon. Model Muna Mahamed appears throughout the series, styled by hair stylist Alessia Bonotto, against a backdrop of sun-drenched stone terraces, arid hills, and deep blue waters. The project leans into a warm, natural light palette, alternating between high-contrast monochrome and muted, grainy earth tones to evoke a quiet, atmospheric sense of place.

Lifestyle