Totême: Totême S/S 25 Campaign

May 2025

Totême presents its Spring/Summer 2025 campaign, an editorial fashion project captured through an austere, minimalist lens. The series centers on model Jeanne Cadieu, positioned against weathered concrete and distressed plaster surfaces to create a raw, industrial backdrop for the collection's clean silhouettes. Photographer Mikael Jansson utilizes analogue film and soft, directional natural light to emphasize the rich texture of the knitwear and structured outerwear. With fashion styling by Camilla Nickerson, the aesthetic remains focused on minimalist elegance. Hair by Mustafa Yanaz and makeup by Mark Carrasquillo, alongside casting by Jess Hallett, round out the monochromatic series.

Editorial, Vertical, Monochrome

Analogue / film

Luxury Fashion Houses

Concrete Texture

Advertising Campaign