Totême

May 2025

Totême presents its Spring/Summer 25 fashion campaign, captured by photographer Mikael Jansson. The series highlights the brand's minimalist aesthetic through a monochromatic, editorial lens that emphasizes clean lines and structural garment design. Set against austere industrial backdrops with weathered concrete and plaster textures, the imagery relies on directional lighting to define the drape of knitwear and tailored silhouettes. The campaign features model Jeanne Cadieu in a series of portraits that lean into a restrained, high-fashion visual language. Styled by Camilla Nickerson, the collection focus is balanced by the subtle, understated hair styling of Mustafa Yanaz and the clean makeup application of Mark Carrasquillo, with casting directed by Jess Hallett. The project employs an analogue film technique to maintain a timeless, textured finish across all visuals.

Editorial, Vertical, Monochrome

Analogue / film

Luxury Fashion Houses

Concrete Texture

Advertising Campaign