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·Totême S/S 25 Campaign

Monochrome portrait of model Jeanne Cadieu wearing a black turtleneck sweater, seated on a chair against a textured wall.

Model in a structured light-colored coat standing against a distressed plaster wall in a minimalist room

Jeanne Cadieu holding a dark structured handbag wearing a black coat against a weathered wall for Totême

Model Jeanne Cadieu in a black draped dress for the Toteme Spring Summer 25 campaign photographed by Mikael Jansson

Jeanne Cadieu seated on a stool wearing a white knit dress and black hights against a distressed concrete wall

Model Jeanne Cadieu seated on a chair in a white turtleneck and trousers for Totême spring/summer 2025.

Totême Totême S/S 25 Campaign 2025

About

Totême presents its Spring/Summer 2025 campaign, an editorial fashion project captured through an austere, minimalist lens. The series centers on model Jeanne Cadieu, positioned against weathered concrete and distressed plaster surfaces to create a raw, industrial backdrop for the collection's clean silhouettes. Photographer Mikael Jansson utilizes analogue film and soft, directional natural light to emphasize the rich texture of the knitwear and structured outerwear. With fashion styling by Camilla Nickerson, the aesthetic remains focused on minimalist elegance. Hair by Mustafa Yanaz and makeup by Mark Carrasquillo, alongside casting by Jess Hallett, round out the monochromatic series.