Totême

Aug 2026

The Totême Fall/Winter 2026 Men's Collection project defines the evolution of the brand’s signature clean-lined aesthetic into the menswear sphere. Moving beyond the label’s foundational roots in women's luxury fashion, this campaign serves as a masterclass in editorial minimalism. Photographed by Andreas Öhlund, the collection imagery centers on a series of refined portraits that rely on a disciplined palette and studio precision to elevate everyday staples. Through the stylistic lens of editor Tom Guinness, the work emphasizes tactile materiality, utilizing soft light and beauty light techniques to accentuate the grain of wool-blend knits, the structure of black overcoats, and the intricate, polished finish of crocodile-embossed leather accessories. With models Baptiste Vivo, Filippos Sandberg, and Timilehin Owolabi, the project leans into a contemporary menswear identity that favors sharp, architectural silhouettes over fleeting trends. The visuals, which draw on live-action technique to ground the garments in a relatable yet elevated reality, avoid unnecessary flourish in favor of a quiet, intentional confidence. This presentation captures the tension between formal rigor and modern ease, perfectly embodying the design philosophy of Elin Kling and Karl Lindman. By stripping away complex artifice, the project allows the quality of the tailoring to command full attention, resulting in a cohesive, elevated aesthetic that feels both timeless and distinctly relevant to the current luxury landscape.

Commercial, Editorial

Soft Light

Luxury Fashion Houses, Fashion