Totême

Jun 2026

The Totême Archipelago 2026 campaign masterfully translates the luxury fashion house’s signature minimalism into a evocative visual narrative of coastal leisure. Captured through the lens of photographer Mikael Jansson, the series unfolds as a high-contrast, black and white editorial that prioritizes quiet sophistication over artifice. By utilizing natural light and an analogue film aesthetic, the imagery feels both timeless and grounded, leaning into a cinematic quality that emphasizes texture and form. The campaign features models Gaia Orgeas, Marie Sophie Wilson, and Sam Laban, who inhabit a rugged, weathered landscape that feels inherently detached from the frantic pace of contemporary fashion. With styling by Malina Joseph Gilchrist, the garments—ranging from structural leopard print outerwear to relaxed knitwear and essential swimwear—are treated as architectural elements within the serene, maritime setting. The meticulous work of hair stylist James Pecis and makeup artist Hannah Murray ensures an understated, refined look that complements the raw, organic environment. Set design by Andreas Frienholt further anchors the project, using weathered wooden piers and rustic doorways to frame the subjects against the calm, expansive shoreline. This collection of portraits and lifestyle compositions does not merely display apparel; it constructs an aspirational, monochromatic world that channels a deliberate, slow-living ethos, cementing Totême’s position at the intersection of modern lifestyle and high-end fashion.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion