Home
·Projects
·Totême
·2026
·Totême Archipelago 2026 Campaign

Group gathered around an outdoor dining table by the coast, captured in black and white with wine glasses and food.

Model Marie Sophie Wilson wearing a leopard print coat and dark sunglasses while standing in an open doorway in black and white.

Monochrome fashion shot of a woman in white knitwear and a headscarf seated barefoot inside a wooden boat on calm water.

Two women resting on a wooden dock by rocky coastal waters in black swimwear and striped pieces in black and white.

A woman with a bare back facing away, wearing a textured woven sunhat and a delicate drop necklace along her spine.

Two women in black swimwear and sunglasses relaxing on a wooden dock overlooking coastal waters in black and white.

Totême Totême Archipelago 2026 Campaign 2026

About

The Totême Archipelago 2026 campaign masterfully translates the luxury fashion house’s signature minimalism into a evocative visual narrative of coastal leisure. Captured through the lens of photographer Mikael Jansson, the series unfolds as a high-contrast, black and white editorial that prioritizes quiet sophistication over artifice. By utilizing natural light and an analogue film aesthetic, the imagery feels both timeless and grounded, leaning into a cinematic quality that emphasizes texture and form. The campaign features models Gaia Orgeas, Marie Sophie Wilson, and Sam Laban, who inhabit a rugged, weathered landscape that feels inherently detached from the frantic pace of contemporary fashion. With styling by Malina Joseph Gilchrist, the garments—ranging from structural leopard print outerwear to relaxed knitwear and essential swimwear—are treated as architectural elements within the serene, maritime setting. The meticulous work of hair stylist James Pecis and makeup artist Hannah Murray ensures an understated, refined look that complements the raw, organic environment. Set design by Andreas Frienholt further anchors the project, using weathered wooden piers and rustic doorways to frame the subjects against the calm, expansive shoreline. This collection of portraits and lifestyle compositions does not merely display apparel; it constructs an aspirational, monochromatic world that channels a deliberate, slow-living ethos, cementing Totême’s position at the intersection of modern lifestyle and high-end fashion.