Totême
PS25
Brand
ProjectPS25
Date
Nov 2024
Description
Totême presents the PS25 collection, a series of editorial portraits that foreground the brand's commitment to precise, minimalist tailoring. Featuring models Anne-Catherine Lacroix, Greta Carnbring, and Nyaduola Gabriel, the project centers on structured outerwear and clean lines. Photographer Théo de Gueltzl captures the subjects against muted, architectural surfaces, utilizing natural light to define the silhouettes. Virginie Benarroch provides fashion styling, highlighting a refined monochrome palette and deliberate textural layers throughout the series.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Pure White
Background
Textured Backdrop
Context
Advertising Campaign, Lookbook
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