Totême: PS25
Brand
Date
Nov 2024
Description
Totême presents the PS25 collection through a series of editorial portraits. The project captures the season's focus on refined tailoring and structured silhouettes, leaning into a minimalist aesthetic. Photographer Théo de Gueltzl utilizes soft directional lighting to emphasize the texture of draped fabrics and the clean lines of the brand's latest outerwear. Working with fashion editor Virginie Benarroch, the portraiture showcases monochrome ensembles and leather accessories, defining the visual language for the house's latest campaign.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Textured Backdrop
Context
Advertising Campaign, Lookbook
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