Home
·Projects
·Totême
·2025
·Fall 2025 Ad Campaign

Model in a black turtleneck dress and high boots holding a black leather handbag against a plain white background

Brown leather handbag resting on a sculptural metal and stone chair against a plain white background for Toteme Fall 2025 ad campaign.

Close-up of a model wearing high white boots against a clean white seamless studio background for Toteme

Model Julia Nobis wearing a black coat and turtleneck sweater against a white seamless background for Toteme

Model seated on a chair wearing an off-white dress and knee-high leather boots against a white background

Model Julia Nobis seated in an armchair wearing a cream turtleneck dress and knee-high boots for Toteme Fall 2025 campaign.

Model in black turtleneck and tall boots standing beside a sculptural metal chair holding a leather handbag against white

Model wearing a black coat and boots alongside a detail shot of white knee-high boots for the Toteme Fall 2025 campaign.

Totême Fall 2025 Ad Campaign 2025

About

The Totême Fall 2025 ad campaign serves as a masterclass in modern luxury fashion, stripping away the superfluous to reveal the brand's core commitment to architectural form and material integrity. Under the sharp creative direction of Elin Kling, the campaign embraces a rigorous editorial minimalism that feels both timeless and distinctly contemporary. Photographer Mikael Jansson captures these visuals with a precision that elevates the everyday, utilizing a high-key studio strobe technique to bathe every frame in an even, shadow-defying light. This approach allows the textures of supple leather bags and chunky knitwear to take center stage against stark, clinical white backdrops. Stylist Camilla Nickerson expertly curates a monochromatic palette, layering voluminous fur coats and sleek, knee-high boots on model Julia Nobis to create a sense of effortless, high-fashion poise. The imagery frequently incorporates brutalist concrete furniture, providing a grounding, structural counterpoint to the soft, contouring lines of the apparel. By balancing these industrial elements with clean, sans-serif typography, the campaign cements the Totême aesthetic as a coherent vision of quiet power. It is a calculated exercise in restraint where the interplay between the human form and high-end accessories feels entirely intentional, reflecting a sophisticated, commercial perspective that prioritizes clarity, texture, and a polished, singular identity in an increasingly cluttered fashion landscape.