Telstra
Scamageddon
Brand
ProjectScamageddon
Date
Jun 2026
Description
Telstra leans into a futuristic narrative for its Scamageddon campaign, shifting the focus to a sci-fi inspired warning. The spot features an alien leader addressing a council from a command platform, set against an expansive view of a distant planet. Produced by SMUGGLER, the commercial utilizes detailed set design and metallic textures to ground the futuristic atmosphere. The execution relies on live-action techniques paired with precise VFX to build the immersive world of the spacecraft.
Style
Horizontal, Commercial, Cinematic, Futuristic
Techniques
VFX / visual effects
Industries
Telecommunications
Color
Pure White
Gold
Medium Grey
Background
Virtual Production Background
Context
TVC / TV Commercial
Associated creatives
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