Telstra: Scamageddon

Brand

Date

Jun 2026

Description

Telstra leans into a high-concept narrative for the Scamageddon campaign, utilizing a sci-fi framework to convey its messaging. Produced by SMUGGLER, the project unfolds on a meticulously crafted futuristic set, centering on an alien council scene that prioritizes detailed set design and atmospheric composition. The commercial employs cinematic lighting and extensive VFX to build its otherworldly environment, grounding the production in a stylized, immersive live-action technique. The visual direction maintains a consistent aesthetic across the project, framing the extraterrestrial encounter within a vast, metallic spacecraft.

Style

Horizontal, Commercial, Cinematic, Futuristic

Techniques

VFX / visual effects

Industries

Telecommunications

Color

Pure White

Gold

Medium Grey

Background

Virtual Production Background

Context

TVC / TV Commercial

Associated creatives

SMUGGLERProduction

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Telstra: Scamageddon

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