Telstra
Stop motion hiker
Brand
ProjectStop motion hiker
Date
Apr 2026
Description
Telstra leans into tactile storytelling for this stop-motion animated campaign, focusing on the expansive reach of its network. The creative, helmed by agencies Bear Meets Eagle On Fire and +61, follows a miniature hiker navigating a detailed mountain summit. Produced by Passion Animation Studios, the work blends traditional stop-motion animation with 3D render/CGI elements to depict a journey from rugged terrain to low-earth orbit. Sound design by Rumble Studios and VFX from Stone Dogs round out the production, resulting in a cinematic aesthetic that highlights connectivity.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Animation, 3D render / CGI
Industries
Telecommunications
Color
Navy
Camel
Background
Mountain
Context
TVC / TV Commercial
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